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original judge. simon, ellen and kara left last season. >>> do you do most of your shopping online? you might be getting some of the best deals as companies are getting more creative to get consumers to spend their hard earned cash. we'll hear the explanation. >> reporter: wondering where your friends and co-workers are just around lunchtime? they could be shopping online browsing for good deals on high end products. here's how it works. certain sites offer merchandise at reduced prices which they acquire by getting low selling or overstocked inventory from luxury retailers. >> every day at 11:00 boutiques launch our members find out about these through e-mail. they go in and these boutiques last 48 hours. they're access to the very most exclusive brands in the world and those who get in first get in best. >> reporter: what's offered can vary day to day and the sites feature more than fashion. >> from travel to wine to fashion to experiences like your favorite spas. >> reporter: part of what makes rulala exciting is getting access. >> friends find out about this unique shopping experien
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